Free iPad with Car Purchase
Thursday, April 1st, 2010
Hyundai has announced that they will be including a free Apple iPad with every purchase of the Equus sedan. While the stated reason is to avoid publishing the owners manual on paper, the obvious reason is to cash in on Apple’s hype. This is not the first time a carmaker has used Apple’s brand to sell cars. When the iPad was first released BMW was the first to add an iPad 30-pin connector cable in the glovebox.
It is not clear if other luxury carmakers will follow Hyundai’s lead, but Hyundai has certainly accomplished their marketing goals.
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Category Free iPad / Tags: Tags: Auto Industry, Hyundai, Paperless, /
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